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Our story

Every heart holds a purpose.

It started with a teacher asking how to help a student who did not know what they were good at.

Our story

It started with one question

Inspired by Rumi: everyone has been made for some particular work, and the desire for that work has been put in every heart.

2020

A teacher's question

“How can I help a student who has no idea what they're good at?” Our founder couldn't stop thinking about it.

2021

Built with psychologists

We partnered with psychologists to design assessments of values, strengths, talents, personality and interests.

2022

First classrooms

Pilot programs in schools. Students got their first Diamond Profiles — and counsellors got their time back.

2023

AI that explains, not labels

Our AI learned to turn complex results into warm, human language and real career pathways.

2024

Seminars & Explorer 360

We took discovery offline with seminars and an immersive bootcamp for teens.

2025

1,000+ talents discovered

Schools and organizations across Canada adopted DiamondAI for their students.

2026

Expanding to families

Parents and teens now discover together, with profiles you can share at the kitchen table.

Hidden Diamonds

A short-film series

Real people, hidden talents, the moment they were seen.

Your diamond is already there.

Let's help you see it. Free to start, built with psychologists.